汽车降价“大乱斗”？新能源打响价格战 燃油车加入战局
Release time:
2023-03-13 09:24
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“汽车全面降价的时代来了吗”、“超30个汽车品牌花式打价格战”等话题相继登上热搜。以致于有网友调侃：“我们正在经历汽车行业史上‘最卷’的一段时期。”
而捅了汽车行业价格战“马蜂窝”的则是东风汽车。
此前，一张“湖北史上最强购车优惠季开启”的宣传海报显示，东风汽车本轮联合补贴力度最高达9万元，相当于购买新车可享“六折”，随后汽车价格战在湖北开始了一场大乱斗，并开始向其他地区蔓延。
东风多款车型新车湖北卖断货，二手车受冲击
3月，湖北省与车企推出堪称“历史最强”的政企联合补贴，补贴主要覆盖东风雪铁龙、东风标致，东风风神、东风日产等东风系品牌。例如一辆原售价21.19万元的东风雪铁龙C6，政企综合补贴9万元后，仅需12.19万元。
有消费者调侃称，“21万的雪铁龙C6全是问题，12万的C6‘完美无瑕’。在优惠面前，法系车配件贵、故障多的问题都不叫事儿。”
据媒体报道，补贴优惠刺激之下，湖北部分4S出现了多款车型售罄、断货的情况。有4S店销售人员表示，“雪铁龙C6现在连订单都不接了。别说现车，连展车都没有了。”
社交媒体上流传的照片显示，在湖北武汉，原本冷清的4S店门庭若市，源源不断的客流将店内围的“水泄不通”。中新财经拨打位于武汉的东风雪铁龙与东风本田4S店电话，多次核实相关情况，但均被提示线路繁忙。
不过，二手车市场却受到了新车降价的冲击。
一位北京二手车商告诉中新财经，因为新车大幅降价，自己这波真的“亏麻了”。本来有客户准备在他这里购买帕萨特与迈腾这样的中级车，受到C6降价的影响，他们决定直接用同样的价格买辆新车，眼看着“煮熟的鸭子”飞走了。
不过他表示，自己并不是市场中“最惨的”。真“欲哭无泪”的是此前收了雪铁龙C6与C3-XR等车型的车商。在降价前，一两年车龄的“准新”C6能卖14万元左右。现在，新车降到了12万元左右，已经比收车的成本还高。
据他透露，目前不少二手车商现在已经暂时不收车了。大家都在观望，先把手里的库存清完，再考虑看看。即便是收车，价格也会压得特别低。
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